Scottish Centre for Korean Studies Distinguished Lecture Series: Seok-Kyeong Hong In brief Date - 13 March 2024 Venue - G.02, 50 George Square Speaker - Professor Seok-Kyeong Hong (Seoul National University) Title - Korean Dramas After Netflix: Changes in Production, Distribution and Reception Series - Scottish Centre for Korean Studies Distinguished Lecture Series 2023-24 About the event Korean TV dramas have led the Hallyu (Korean Wave) phenomenon in East Asia since the late 1990s, providing abundant examples to analyse the meaning of the Korean Wave as a transnational cultural phenomenon. After Netflix's entry into Korea in 2016, numerous Netflix original K-dramas such as 'Kingdom', 'Squid Game', and 'The Glory' have achieved global success. However, these are very different from existing Korean dramas in terms of genre, narrative, and aesthetics. In this seminar, Professor Seok-Kyeong Hong will analyse the changes in the production, distribution, and reception of Korean dramas since Netflix's arrival in Korea, and address issues and perspectives raised by Netflix. About the speaker Seok-Kyeong Hong is a Professor of Communication and the Director of the Center for Hallyu Studies at Seoul National University. Hong’s research interests include digital cultural forms and practices, visual culture and visual methods, Korean popular culture, and the Korean Wave in its regional and global dynamics. Her major works are 'Hallyu in Globalization and Digital Era' (2013) and 'BTS on the Road' (2020; Japanese, Vietnamese, Indonesian translation in 2022, English translation in 2023; French Translation in 2024). She also edited' All about Drama' (2017) and 'Transnational Convergence of East Asian Pop Culture' (2021), and she is one of three editors of the special edition on 'Netflix and the Korean Wave' (International Journal of Communication, 2023). Professor Hong is currently writing a book on the Korean Drama, exploring the theoretical and reflexive contribution of Hallyu Studies on the transnational cultural flow and global cultural production. About the Distinguished Lecture series Each year, the Scottish Centre for Korean Studies welcomes a fantastic range of guest speakers to give a free public lecture. They cover a range of topics, from literature and poetry to international relations. Often, speakers will present on recent publications, and audiences have the opportunity to participate in question and answer sessions after presentations. Selected lectures have been recorded and uploaded to the Scottish Centre for Korean Studies’ YouTube channel and Facebook page. How to attend This event is free to attend and open to all. Registration is not required. Are you interested in studying with us? Take a postgraduate degree in Korean Studies with us and explore one of the most dynamic countries in East Asia, gaining a unique vantage point on crucial topics of relevance across the Northeast Asian region and the globe. We offer a taught MSc, an MSc by Research, and a PhD in Korean Studies. Find out more about Asian Studies Mar 13 2024 16.00 - 18.00 Scottish Centre for Korean Studies Distinguished Lecture Series: Seok-Kyeong Hong Join the Scottish Centre for Korean Studies for an in-person seminar by Professor Seok-Kyeong Hong (Seoul National University), entitled 'Korean Dramas After Netflix: Changes in Production, Distribution and Reception'. G.02, 50 George Square University of Edinburgh EH8 9LH Find the venue: 50 George Square
Scottish Centre for Korean Studies Distinguished Lecture Series: Seok-Kyeong Hong In brief Date - 13 March 2024 Venue - G.02, 50 George Square Speaker - Professor Seok-Kyeong Hong (Seoul National University) Title - Korean Dramas After Netflix: Changes in Production, Distribution and Reception Series - Scottish Centre for Korean Studies Distinguished Lecture Series 2023-24 About the event Korean TV dramas have led the Hallyu (Korean Wave) phenomenon in East Asia since the late 1990s, providing abundant examples to analyse the meaning of the Korean Wave as a transnational cultural phenomenon. After Netflix's entry into Korea in 2016, numerous Netflix original K-dramas such as 'Kingdom', 'Squid Game', and 'The Glory' have achieved global success. However, these are very different from existing Korean dramas in terms of genre, narrative, and aesthetics. In this seminar, Professor Seok-Kyeong Hong will analyse the changes in the production, distribution, and reception of Korean dramas since Netflix's arrival in Korea, and address issues and perspectives raised by Netflix. About the speaker Seok-Kyeong Hong is a Professor of Communication and the Director of the Center for Hallyu Studies at Seoul National University. Hong’s research interests include digital cultural forms and practices, visual culture and visual methods, Korean popular culture, and the Korean Wave in its regional and global dynamics. Her major works are 'Hallyu in Globalization and Digital Era' (2013) and 'BTS on the Road' (2020; Japanese, Vietnamese, Indonesian translation in 2022, English translation in 2023; French Translation in 2024). She also edited' All about Drama' (2017) and 'Transnational Convergence of East Asian Pop Culture' (2021), and she is one of three editors of the special edition on 'Netflix and the Korean Wave' (International Journal of Communication, 2023). Professor Hong is currently writing a book on the Korean Drama, exploring the theoretical and reflexive contribution of Hallyu Studies on the transnational cultural flow and global cultural production. About the Distinguished Lecture series Each year, the Scottish Centre for Korean Studies welcomes a fantastic range of guest speakers to give a free public lecture. They cover a range of topics, from literature and poetry to international relations. Often, speakers will present on recent publications, and audiences have the opportunity to participate in question and answer sessions after presentations. Selected lectures have been recorded and uploaded to the Scottish Centre for Korean Studies’ YouTube channel and Facebook page. How to attend This event is free to attend and open to all. Registration is not required. Are you interested in studying with us? Take a postgraduate degree in Korean Studies with us and explore one of the most dynamic countries in East Asia, gaining a unique vantage point on crucial topics of relevance across the Northeast Asian region and the globe. We offer a taught MSc, an MSc by Research, and a PhD in Korean Studies. Find out more about Asian Studies Mar 13 2024 16.00 - 18.00 Scottish Centre for Korean Studies Distinguished Lecture Series: Seok-Kyeong Hong Join the Scottish Centre for Korean Studies for an in-person seminar by Professor Seok-Kyeong Hong (Seoul National University), entitled 'Korean Dramas After Netflix: Changes in Production, Distribution and Reception'. G.02, 50 George Square University of Edinburgh EH8 9LH Find the venue: 50 George Square
Mar 13 2024 16.00 - 18.00 Scottish Centre for Korean Studies Distinguished Lecture Series: Seok-Kyeong Hong Join the Scottish Centre for Korean Studies for an in-person seminar by Professor Seok-Kyeong Hong (Seoul National University), entitled 'Korean Dramas After Netflix: Changes in Production, Distribution and Reception'.
